Intimitaet in TV-Commercials / movie bibliothek: internationale TVC

Menstruation / Binden, Tampons, etc.

[101] Carefree Binden, Johnson&Johnson, Spanien (2001)
Synopsis: We see stylized images of young women in different outdoor environments, enjoying the freedom and lightness of the air; a woman with feathers floating around her and so on.
Slogan: »Feel the air not the liner«

[102] Cottons Comfort Tampons, Cottons Austr., Australia (2000)
Synopsis: A female presenter explains to the camera that some people feel uncomfortable when tampons are spoken about on television. Therefore, every time she mentions the word »period« or »vagina«, she whispers it, so as not to offend.
Slogan: »They're just more comfortable«

[103] Cottons Comfort Tampons, Cottons Austr., Australia (2001)
Synopsis: Several tough-looking male road workers are forced to down tools when one of their crew is hampered with period pains. Surprisingly, his co-workers are incredibly sympathetic, offering age-old advice and cups of herbal tea. Super: If only. Until then, there's Cottons.
Slogan: -

[104] Cyklo-F Menstruationshilfe, Pharmacia& Upjohn, Schweden (2000)
Synopsis: A restless hairdresser is looking out the window of her salon. She has no clients and nothing to do. Every time she leaves the room, she misses something.
Slogan: »When you want a lighter period«

[105] Evax Salvaslip Binden, Arbora, Spanien (1998)
Synopsis: Young girls lie sunbathing on the beach. One of them wonders what dreams, laughter, music, clouds… smell of. What do things with no smell, smell of?
Slogan: »With Salvaslip you feel clean. You feel good«

[106] Evax Binden, Arbora, Spanien (1998)
Synopsis: Rossy tells us why she uses Evax and how - in a roundabout way - she ended up winning a trip to China because of them.
Slogan: »With Evax you feel clean. You feel good«

[107] Evax Binden, Arbora, Spanien (1998)
Synopsis: Silke tells us why she uses Evax and how - in a roundabout way - she ended up winning a trip to Mexico because of them.
Slogan: »With Evax you feel clean. You feel good«

[108] New Freedom Binden, Kimberly-Clark, Südafrika (1999)
Synopsis: A cat is trying to get at a goldfish. Finally it has a brainwave - in the next shot we see the cat licking its lips and the bowl empty apart from a New Freedom sanitary towel.
Slogan: »(Now with Absorb-gel)«

[109] New Freedom Binden, Kimberly-Clark, Südafrika (1999)
Synopsis: A bunch of exotic white flowers drink up the water in their vase in seconds. The camera closes in - the flowers are not flowers at all, but sanitary towels.
Slogan: »(Now with Absorb-gel)«

[110] Friends Binden, Panalex, Venezuela (1999)
Synopsis: A young man in a gym can't take his eyes off a beautiful young woman who's working out. Finally a genie grants him his wish, which is to be close to her always, as a sanitary towel, a Friend.
Slogan: »As fresh as yourself«

[111] Intimus Gel Binden, Kimberly-Clark, Brasilien (2001)
Synopsis: Superwoman demonstrates the absorbancy power of Intimus Gel sanitary towels.
Slogan: -

[112] Kotex Binden, Kimberly-Clark, Mexiko (1998)
Synopsis: Prompted by her question a young man tells his girlfriend she looks great. She storms into the house because she thinks she looks terrible. Eventually she comes out smiling. Kotex treat you gently.
Slogan: »Only Kotex can make you feel comfortable«

[113] Libra Invisible Binden, Sancella, Australien (1999)
Synopsis: A socialite's PA spills her absent boss's perfume on the floor. No worries: a Libra towel soaks it all up - and keeps it in. Never mind - the boss's dog produces a very convincing-looking liquid.
Slogan: »So you never get caught out«

[114] Libra Tampons, Sancella, Australien (2000)
Synopsis: In a laundrette, a girl needs change to wash her clothes. The sleazy laundry attendant has no interest in helping her so when she finally gets some change to shrink her big, baggy T-shirts, she steals his hairpiece and shrinks that too.
Slogan: »…For perfekt fit«

[115] Libresse Binden, SCA Hygiene Produkte, Schweden (2000)
Synopsis: With the new Libresse Invisible, women can go parachuting, snowboarding, mountain biking, bungy jumping. or just slouch in front of the TV with a giant tub of popcorn.
Slogan: »With natural feel«

[116] Libresse Bodyform Pantyliners, SCA Hygiene Prod., Schweden (2001)
Synopsis: Circus acrobats finish their act by spinning one last acrobat to the very top. The catcher, however, is busy fixing her panty liner, and misses the acrobat who falls helplessly out of frame.
Slogan: »Uncomfortable Pantyliner? Try libresse string«

[117] Libresse Binden, SCA Hygiene Produkte, Schweden (2000)
Synopsis: An enthusiastic panty liner tries to get the attention of two young women, but nothing works. Super: You just don't notice the new Libresse panty liner.
Slogan: »You'll hardly notice it«

[118] Libresse Bodyform Pantyliners, SCA Hygiene Prod., Schweden (2000)
Synopsis: The following text appears on screen: 1982: World premiere for string knickers. 2001: World premiere for string towel. Sorry about the delay.
Slogan: -

[119] Libresse Binden, SCA Hygiene Produkte, Schweden (2000)
Synopsis: A woman wakes up in the middle of the night and tries to make her way in the dark to the bathroom: bumping into furniture, stepping on toys. It's better to be able to stay in bed.
Slogan: »Stay in bed. New Libresse Invisible Goodnight«

[120] Libresse Bodyform Pantyliners, SCA Hygiene Prod., Schweden (2001)
Synopsis: A high-jumper jumps over the bar but lands on an extremely thin mattress and is in complete agony. Super: Good thing we don't make high-jump mattresses.
Slogan: »3mm is enough«

[121] Libresse Binden, SCA Hygiene Produkte, Schweden (2000)
Synopsis: We see an emotional farewell at an airport. As the girl walks away towards the gate, she makes a sad and pretty picture. But why is she wriggling like that?
Slogan: »Panty liners that don't fit? New Libresse string is here«

[122] Lifestyle Binden, Nampak Sancella, Südafrika (1998)
Synopsis: A woman is kept awake by an incessant drip. After her boyfriend fails to solve the problem, she comes up with an ingenious plan using Lifestyle sanitary towel.
Slogan: -

[123] Lil-lets Tampons, Smith & Nephew, Südafrika (1998)
Synopsis: Models have fun at a fashion shoot on the beach, as well as enjoying themselves after work. Lil-lets - designed by a woman.
Slogan: »New. Ultra Lil-lets. Rounder. Smoother. The best tampon we've ever made. Designed by a woman«

[124] Lil-lets Tampons, Accantia, Gross-Britannien (2001)
Synopsis: A girl is getting made up to go out when she notices a spot, then another, then several more. In a moment of madness, she takes her lipstick and joins up all the spots.
Slogan: »For those special days«

[125] Lil-lets Tampons, Accantia, Gross-Britannien (2001)
Synopsis: A girl returns home from work and notices that her sofa cushions are a bit untidy. She plumps them up with increasing vigour, and ends up attacking the sofa. All her tension disappears.
Slogan: »For those special days«.

[126] Microvlar Anti-Baby-Pille, Schering Do Brasil, Brasilien (1999)
Synopsis: A sperm wriggles across the screen, a fuse burning steadily along its tail. As it exits the screen, we hear an explosion. Microvlar: truly contraceptive.
Slogan: »Truly contraceptive«

[127] Modess Ultra-Dünne Binden, Johnson&Johnson, Philippinen (2001)
Synopsis: A blushing bride forgets she has her period on her wedding night.
Slogan: »So thin, you can do anything - almost«

[128] O.B. Fleur, Johnson&Johnson., Schweden (1999)
Synopsis: We hear the »bip-bip« of a computer game, with titles popping up at random on a black screen: »Some feminine hygiene products don't stay in place. One does.«
Slogan: »O.B. Fleur - freedom in a little box«

[129] O.B. Tampons, Johnson&Johnson., Canada (2001)
Synopsis: A woman's hand picks up a bottle of wine, pours some in a glass and sets down the bottle next to the glass. The hand places a box of Ob tampons on the table, takes a tampon and puts it in the neck of the bottle. The bottle is turned upside-down. Nothing drips out.
Slogan: »o.b. tampons expand to fit. No other tampon prevents leaks better«

[130] O.B. Tampons, Johnson&Johnson., Portugal (1998)
Synopsis: We see a hypnosis session where an OB tampon is used as the voiceover says that women should be able to enjoy doing whatever they
want to do every day of the month.
Slogan: -

[131] O.B. Fleur, Johnson&Johnson., Schweden (1999)
Synopsis: Titles on a black screen: »Would everyone in the cinema who doesn't have their period please stand? Oh!… There is one feminine hygiene product for people on the move.«
Slogan: »O.B. Fleur - freedom in a little box«

[132] O.B. Tampons, Johnson&Johnson., Polen (1999)
Synopsis: We see a sweet little girl wandering around the apartment, pulling at her nappy.
Slogan: »From a very early age, you knew how uncomfortable panty liners would be. O.B. tampons: total comfort«

[133] O.B. Fleur, Johnson&Johnson., Schweden (1999)
Synopsis: A full moon on a black background. We hear cicadas. Titles: »There are some feminine hygiene products best worn at night. One's best worn when it gets light.«
Slogan: »O.B. Fleur - freedom in a little box«

[134] O.B. Fleur, Johnson&Johnson., Schweden (1999)
Synopsis: We hear the sounds of the beach. Titles: »Many feminine hygiene products will never hear this sound. We do think of them sometimes.«
Slogan: »O.B. Fleur - freedom in a little box«

[135] Predictor Schwangerschaftstest, Akzo Nobel., Brasilien (2000)
Synopsis: The screen is dark. We hear voices shout: Yes! Yes! And No! No! Titles appear: Predictor Pregnancy Test.
Slogan: »The second most genuine pleasure you can get in a matter of minutes«

[136] Ria Tampons, Paul Hartmann., Österreich (1999)
Synopsis: Two women go in for a swim at the beach, one fat, one like a model. A shark appears. The thin woman disappears and is eaten. Obviously she wasn't using Ria tampons.
Slogan: »Better safe than sorry«

[137] Ria Binden, Paul Hartmann., Österreich (1998)
Synopsis: We see a choreographer working her dancers in a hall. Again and again she puts them through their paces, until it's right. She can rely on Ria not to give her any distractions.
Slogan: »It's Ria«

[138] Saba Binden, Sancella., Mexiko (1999)
Synopsis: Blue water is poured on to sanitary towels as the names of various royal princesses appear on screen. Finally, red water is poured on to the last sanitary towel. Super: For normal women too.
Slogan: -

[139] Sym Binden, Santher-Fabrica de papel., Brasilien (2001)
Synopsis: A man talks to camera about the new Sym sanitary pads.
Slogan: »Comfort and Safety? Sym«

[140] Tampax Compak Tampon, Procter&Gamble., USA (2001)
Synopsis: Left alone with a box of tampons, a man indulges his curiosity. He's fascinated and impressed by the unique mechanics of the Tampax Compak.
Slogan: »Even man are amazed. The revolution continues«

[141] Whisper Binden, Procter&Gamble, Japan (2000)
Synopsis: A female teacher and a schoolgirl share secrets about their menstrual periods. The schoolgirl smiles, clearly reassured after sharing a confidence with her teacher. The two cheer enthusiastically. Whisper. Fresh. Slim.
Slogan: »We understand you«

[142] Whisper Binden, Procter&Gamble, Japan (2001)
Synopsis: Suddenly, without warning, an apocalyptic storm breaks, transforming a city into chaos. Then the saviour appears and absorbs the rain.
Slogan: »You show'em Whisper. Mega Absorption, life-saving power«

[143] Yuokkoset Binden, Delipap, Finnland (1998)
Synopsis: This is the familiar clinical test scenario for feminine hygiene products. But here the sophisticated lady admits she's already using Vuokkoset towels - and drinks the blue liquid.
Slogan: »The domestic alternative. Not for blue-bloods«

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